Take a neighborhood founded by Slavs a hundred years ago, add a handful of other ethnic groups and different industries and social classes and what do you get? An identity crisis.
Using a motif that's a part of every civilization, textiles, and sampling colors from a piece of Czech embroidery, we created a mark and graphic system that spoke to the diversity and liveliness of the neighborhood.
The organization's new logo system is adaptable for basically any use. It currently exists as lapel pins, lighted signs, sticker art, and once at a party it briefly lived as a plate of cupcakes.
And it totally looks like a heart, too, which we'll file under "happy accidents."